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Do you wait for senior partners to jot down their best ideas on the plane ride from Vancouver to Tokyo? Try to read between the lines of a vice president’s PowerPoint slides? You don’t if you’re serious about building a powerful library of intellectual capital for your firm.
Getting started is often the hardest part of developing great thought leadership content. Recognize any of these comments?
- We don’t have many great ideas
- Only the senior executives come up with the ideas
- Easy for you to say, but everyone’s a thought leader around here
- I’m flat out with clients – I honestly don’t have a minute to put pen to paper
- Yes, our practice does have a strong viewpoint on that, but I’m not a writer
- Sure, but Marketing screwed it up for us last time
There are systematic approaches you can apply to get around every one of those barriers. It all starts with recognizing there are many ways to capture content. And, it relies on opening the right kind of dialog with the experts who will “own” the idea when it sees the light of day.
Contact Ergo Editorial to see how you can develop better ways of capturing your company’s best ideas.
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