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Good English sings. So too do good French, good Spanish, good German and (we don’t doubt it) good Xhosa. It rivets attention, transports ideas, spreads information, fires imaginations, and compels action. It creates a little theater inside your head. Good English has texture. It may sound silly, but you can almost feel it.
Think about the last novel or biography you read that you talked about for weeks. You get the point: we’re huge fans of language used well.
Good English is not limited to literature and the popular press. Business English can ring out too: think about the best business newspaper or magazine that you read. (We’re big devotees of The Financial Times and The Economist.)
It is not necessary to be the next Ernest Hemingway or Michael Crichton to be able to craft effective language in the service of great ideas. Of course, it helps to have “an ear for these things,” but it’s just as important to be disciplined in assembling the elements of a good story, to be committed enough to find strong support for the idea at the heart of it and to make the time to work on it.
If you’d like help with those aspects, Ergo Editorial is ready to step up. And if you can handle them yourself, we’ll gladly help you develop your “ear” for a good story. We’re only an e-mail away.
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