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Crafting a white paper here or a bylined article there is one thing. (OK, two things.) But it’s another thing entirely to be able to do it day in and day out, steadily raising the thought leadership waterline in your company. Ask yourself: Does your organization:
- foster a culture of ideas in the service of innovation?
- build in incentives for published work or conference presentations?
- aggressively track results from thought leadership outputs?
- devote resources to track best practices ideas?
- forge formal affiliations with academia, think tanks, etc?
For thought-leadership programs to become self-sustaining, you’ve got to have built-in systems, processes and (ideally) incentives. And it’s important to recognize that different management skills are needed at each stage of the lifecycle of a piece of content.
Ergo Editorial is no stranger to editorial processes. We’ve “been there” as chief editors – responsible for entire issues, for issue planning, production, and staffing over many years. And we’ve learned new process tricks as editors within professional services firms. So call us if you need to crank up the heat on your editorial project planning.
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