Everybody wants to communicate well. Nobody sets out to write poorly. But it doesn’t always work out that way. You see the grisly examples all the time.
The snafu may be as ugly as the contraction “it’s” being press-ganged into service as a possessive pronoun. It could be as grim as a client’s name being spelled wrongly or as wasteful as a tangled, jargon-filled introductory paragraph that just doesn’t get through to its intended reader.
At the very least, it’s embarrassing – cause for reproach from the boss or ridicule on a blog. Most likely, it muddies your message and fails to create the differentiation for which you’re striving. At worst, it devalues your brand, squanders resources or wrecks a delicate relationship with a key prospect.
You have it in your power to stamp out bad English in your company’s messaging. Start stamping today.
